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Your Greatest Weapon

Agency Network: 
Published/Aired: 
February 2011

Description

Executive Director of Integrated Production: Liza Near

Film advertisement created by Mullen, United States for FVAP, within the category: Public Interest, NGO.

Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director / Copywriter: Dave Weist
Group Creative Director / Art Director: Tim Vaccarino
Copywriter: Brian Tierney
Producer: Susan Poor
Account Service: Don Lorenzet, Chip Cook
Media: Joslin Higgins
Production Company: Imaginary Forces
Director: Brian Mah
Executive Producer: Ben Apley
Producers: Crystal Deones, Adam Lawson
DP: Aaron Platt
Lead Animator: James Anderson
Editor: Joe Denk
Inferno Artist: Rod Basham
Colorist: Rod Basham
Sound Design / Mixer: Mike Secher, Keith Roberts
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Highest Rated

regrat's picture
regrat
Activity Score 304
Creative Director
Tom Megginson's picture

I understand that this is for military overseas absentee ballots. But is mixing "gun" imagery and politics so sexily really appropriate for America after what just happened in Tuscon?

Too soon.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
mdb1974's picture

Awesome pen ad.

mdb1974
Activity Score 411
Art Director
Wordnerd's picture

my thoughts exactly. too bad
great camera work and lighting too

Wordnerd
Activity Score 6692
Copywriter
Ron Burgundy's picture

This works, it relates to the military audience, and it does it in an interesting way, not boring them.

Its not a bad idea to relate guns to voting in this case since its for service people

Ron Burgundy
Activity Score 1630
Art Director at Southern California
writersblog's picture

Hurrah!

writersblog
Activity Score 551
Copywriter
jagadeesh's picture

cool idea and video..but i think the copy is not that cool...

jagadeesh
Activity Score 743
Wordnerd's picture

it's mostly a quote from the movie "full metal jacket"

Wordnerd
Activity Score 6692
Copywriter
Duvidl's picture

Well, the movie was great while I'm not sure it really fits this ad. But cool anyway.

Duvidl
Activity Score 62
regrat's picture
regrat
Activity Score 304
Creative Director
everartz's picture

thanks for the link, but i like this one better :)

everartz
Activity Score 7613
Art Director |

| everartz |

writersblog's picture

Heavily inspired to say the least.

writersblog
Activity Score 551
Copywriter
akosidave12's picture

i want to assemble a pen just like that.

akosidave12
Activity Score 10
Graphic Designer
jackblack's picture

Not bad.

jackblack
Activity Score 2363
Art Director
FourT6and2's picture

So cool! Great for the target audience.

FourT6and2
Activity Score 218
Student
Derek Zoolander's picture

superb

Derek Zoolander
Activity Score 17
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