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Agency Network: 
Published/Aired: 
May 2020

Description

A new, first-of-its-kind platform, fundi, launches today in support of creators and specialists hard hit by the ongoing COVID-19 crisis. It will offer people a more seamless way to support their favorite livestream content creators, with proceeds going directly to talent, fundamentally shifting digital payment behavior for the future.
“COVID-19 created an interesting and dramatic shift in consumer behavior that we believe will endure beyond the pandemic: livestreams became the normal way to take a fitness class, learn a new recipe, and tune into concerts,” said Christopher Neff, Executive Director of Creative Technology & Innovation, the community. “However, when it came to payment, the tech remained lacking. It wasn’t easy for people to pay an instructor without going through multiple sites or unclear steps. We set out to make this process more seamless. We created a platform that will help these talented individuals earn money for sharing their skills online, and made it simple for consumers to pay throughout the experience versus a pay gate upfront. We had to start with existing tech in order to work fast. People need this right now, so speed was everything.”

Film advertisement created by The Community, United States for Fundi, within the categories: Finance, Professional Services.

Advertising Agency: The Community
Chief Creative Officers: Jose Molla, Joaquin Molla
Exec. Director of Creative Tech and Innovation: Christopher Neff
Chief Creative Officer NY: Frank Cartagena
Senior Designer: Juan Aguilar
Associate Creative Directors: Juarez Rodrigues, Aaron Zimroth, Aaron Willard
Copywriter: Lyndsey Stormer
Art Director: Lina Rode
Sr. Brand Supervisor: Rachel Castro
Sr. Connections Strategist: Jacqueline Hernandez
Studio Manager: Thomas Bolger
Designer: Michelle Caudill
EVP, Head of Integrated Production: Laurie Malaga
Executive Producer: Chris Parke
Director of Business Affairs: Natalie Greenman
Senior Business Affairs Manager: Daphne Papadopulos
Creative People Director: Mariana Sokolowski
Editorial Production Company: The Makers Lab
Senior Post Production Manager: Sharon Campos
Lead Video Editor: Jesse Perez
Lead Animator: Barbara Nozari
Mixer/Audio Engineer: Paolo Urquidi
Producer: Amber Pena
Voice Over: Lyndsey Stormer
Digital Production Agency: Publicis NEXT (Latam)
Managing Director: Jose J. Molina
Music Production Company: JSM Music
CEO/CCO: Joel Simon
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