Overcrowded Banners

Agency Network: 
April 2018


Housing deficit in Chile (including irreparable damaged houses, groups of families that live together and overcrowded urban centres and houses) affect 1,150,000 people who need a place to live. That means that today 6 in 100 chileans live in precarious conditions.

This campaign looks forward to make visible an invisible issue in public agenda.

Film advertisement created by Y&R, Chile for Fundación Vivienda, within the category: Public Interest, NGO.

Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Officers: Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Directors / Copywriters: Andrés Díaz, Sebastián Vildósola
Art Directors: Marco Calderón, Javier Jensen
Motion Designer: Luis Gajardo
Producer: Empresas Mena
Director: Leonardo Mena
Digital Account Supervisor: Carolina Picasso
Graphic Producer: José Borquez
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JosephKR's picture

Are you aware that this is copycat from the foundation Abbé Pierre?

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