Defused
Description
Film advertisement created by Saatchi & Saatchi, United States for Fruit Gushers, within the category: Confectionery, Snacks.
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Gerry Graf
Creative Directors: Dan Kelleher, Alex Lea
Creative Director: Ralph Watson
Associate Creative Director: Chris Beresford-Hill
Copywriter: Chris Beresford-Hill
Senior Producer: Peter Ostella
Director: Jim Jenkins
Director of Photgraphy: Robert Yeoman
Executive Producer: Marc Grill
Editorial Company: Big Sky Edit
Editor: Chris Franklin
Assistant Editor: Anthony Muzzatti
Online Editor: Anthony Muzzatti
Colorist: Chris Ryan
Sound Designer: Chris Franklin
Production Company: O Positive
Producer: Devon Clark
Chief Creative Officer: Gerry Graf
Creative Directors: Dan Kelleher, Alex Lea
Creative Director: Ralph Watson
Associate Creative Director: Chris Beresford-Hill
Copywriter: Chris Beresford-Hill
Senior Producer: Peter Ostella
Director: Jim Jenkins
Director of Photgraphy: Robert Yeoman
Executive Producer: Marc Grill
Editorial Company: Big Sky Edit
Editor: Chris Franklin
Assistant Editor: Anthony Muzzatti
Online Editor: Anthony Muzzatti
Colorist: Chris Ryan
Sound Designer: Chris Franklin
Production Company: O Positive
Producer: Devon Clark
Jul 12, 2010 - 7:09thedesignaddict
Funny. Memorable. My only complaint would that I had to watch the commercial 3x's before I could make out what the first kids says.
Art Director at Freelance
Jul 12, 2010 - 8:07capywriter
I really like the demining robot. But I'm confused... are they happy it didn't 'gush' in the kid's mouth? Since that's what this candy is all about, no?
Copywriter at Freelance
Jul 12, 2010 - 8:58Guest
It's not easy to be that on brief and that silly.
Jul 12, 2010 - 9:50Guest
It's funny but i have two complains:
a) I couldn't understand what the first kid is saying;
b) Shouldn't it "gush" in the kids mouth to start with?
Jul 12, 2010 - 13:48Guest
good one!
Jul 19, 2010 - 5:22Guest
As awful as the kinderkreisTV ad.
