Set to Sonny & Cher’s “I got you babe,” the ad features seniors and their furbabies going about daily activities like hiking and yoga as their names and ages appear on screen - “Stan, 79…Pickles, 6”. The voiceover states, “Dogs help us live longer. Return the favor with Freshpet.”
Rooted in the idea that with a healthy lifestyle and providing a healthier alternative to dog/cat food, both pet parent and pet will reap the benefits of a longer life, the charming ad has struck a chord with viewers. Given the isolation many of us have experienced during covid, perhaps seeing these pet parents outside enjoying life with their furry friends is just the type of feel-good moment we are craving right now.
Film advertisement created by Terri & Sandy, United States for Freshpet, within the category: Pets.