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The last drink

Campaign
Agency Network: 
Published/Aired: 
December 2016

Description

Every year, drinking and driving is the cause of one fatal accident in 4. This fifth film, created by la chose and directed by Bruno Aveillan (Quad), concludes Road Safety’s “Shock waves” campaign in 2016. “The last drink” aims to underscore once again our message: « Behind every road victim, there are victims of life ». The film features a group of young friends who, after a heavy night of drinking, allow one of their own to drive back home. But he will never get there. And his friends will have to live with that accident on their conscience for years to come. The goal, as we approach the end of year holidays, is to emphasize that if you care for someone, you don’t let them drink-drive. Music is by Mirwais.

Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Advertising Agency: La Chose, France
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