Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ».
Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais.
Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.