A new message for a new step in the fight for improved road safety. French creative agency La Chose launches its campaign for road safety today with a new film: “Shockwave”. The goal is to incite drivers to change their high-risk behaviors by raising awareness on these issues. Car accidents constitute a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film and print Shockwave, both by Bruno Aveillan (Quad production) with Mirwais for the music, has universal appeal.
Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.