Agency Network: 
Published/Aired: 
February 2016

Description

A new message for a new step in the fight for improved road safety. French creative agency La Chose launches its campaign for road safety today with a new film: “Shockwave”. The goal is to incite drivers to change their high-risk behaviors by raising awareness on these issues. Car accidents constitute a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film and print Shockwave, both by Bruno Aveillan (Quad production) with Mirwais for the music, has universal appeal.

Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Advertising Agency: La Chose, France
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ramiro_apache's picture

Holy sh*t. Powerful. Really good.

ramiro_apache
Activity Score 1054
General Manager
halaby87's picture

nice

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

kleenex's picture

solid spot.

kleenex
Activity Score 58777
Web Designer/Developer
Sacrilegend's picture

Not new at all, but damn if it isn't beautifully expressed.

Sacrilegend
Activity Score 3394
Copywriter
CrackerJackFlash's picture

Well done.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

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