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Loss of control

Agency Network: 
Published/Aired: 
April 2016

Description

While motorcyclists account for 2% of the global road traffic but for 43% of serious injuries, this second film, created by la chose and directed by Bruno Aveillan (Quad) for the French Road Safety Board, illustrates our message once more: “behind each victim of a road crash, there are victims of life”. ‘Loss of control’ shows a motorcycle accident where the driver takes his family and friends down with him. The goal is to make the public aware that, on a motorcycle, the greatest danger, for ourselves and the people close to us, is to think there is none.
The music was composed by Mirwais.

Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Advertising Agency: La Chose, France
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Highest Rated

Dzsoi's picture

Idea is valid, I am not sure about the execution.
VO is needed to let you know how are those people.

Dzsoi
Activity Score 8611
Copywriter
theoliver's picture

Nice idea - the VO detracts from it though.

theoliver
Activity Score 109
creative director
kleenex's picture

nice look.

kleenex
Activity Score 58667
Web Designer/Developer
Dzsoi's picture

Idea is valid, I am not sure about the execution.
VO is needed to let you know how are those people.

Dzsoi
Activity Score 8611
Copywriter
Calvinxyc's picture

good one

Calvinxyc
Activity Score 681
Planner
John Patrik's picture

Amazing ad. Great concept and fantastic execution !

John Patrik
Activity Score 3
Creative Director
BAdsoftheworld's picture

Great, as the whole campaign

BAdsoftheworld
Activity Score 3519
Priya Wijetunga's picture

Great production.

Priya Wijetunga
Activity Score 1667
General Manager
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