This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks.
Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%.
Film advertisement created by HUMANSEVEN, France for French Federation of Cardiology, within the category: Health.
Chief Creative Officer: Xavier Beauregard
Creative Director: Jérôme Gonfond
Artistic Director: Jordan Molina
Copywriters: Ludovic Miege, Frederick Lutge
TV Producer: Ingrid Vasseur
Director: Sébastien Petretti
Production: Jules Dieng
Post-production Sound: Anthony Leblond
Producer: Louise Trojani