Agency Network: 
December 2013


Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

Advertising Agency: Publicis, Zürich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Director: Grischa Rubinick
Art Director: Mohammed Klotz
Copywriters: Antonio Lopez, David Lübke
Beratung: Ralph Halder
Filmproduction: CZAR Berlin
Director: Heike Fincke
Camera: Philipp Pfeiffer
Photographer: Sebastian Burgold
Music: Marek Pompetzki
Agency contact: Benjamin Kägi
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kleenex's picture


Activity Score 58777
Web Designer/Developer
Gute Werbung's picture

Brilliant campaign!

Gute Werbung
Activity Score 55

Gute Werbung - World best Advertising

Lisbon freak's picture

Kinda classic but effective.

Lisbon freak
Activity Score 496
Creative Director at Toronto
Bogott's picture


Activity Score 244
Marino advertising group
bcm924's picture

Great campaign. Simple, to the point, powerful message. Brilliant!

Activity Score 88
zumbambico's picture

Same idea and same concept developed 3 years ago for a students of Colombia.
Also the comercial won the second place in the Latin American contest Caracol de Plata year 2011
Here the comercial, just watch:

Activity Score 4
zumbambico's picture

Increíble la misma idea y el mismo concepto desarrollado hace 3 años por unos estudiantes de Colombia.
También el comercial ganó el segundo lugar en el concurso latinoamericano Caracol de Plata
Aquí el comercial, simplemente véanlo:

Activity Score 4
Tweak73's picture

Wo cares really? The message is very strong and it's main purpose is to raise awareness. The new version is executed very nicely and will definitely reach a broader audience. Copy or no copy, the message is key here people. Sometimes we all need to jump over our shadows and think less competitive. True advertising raises awareness, grabs attention and opens your eyes. Great campaign. Well done Publicis.

Activity Score 2
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