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Agency Network: 
Published/Aired: 
September 2012

Description

Film advertisement created by Euro RSCG, Finland for Fragile Childhood, within the category: Public Interest, NGO.

Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Marko Vuorensola
Copywriter: Annu Terho
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Production Company: Sauna@Grilli Films
Executive Producer: Petteri Lehtinen
Director: Mikko Lehtinen
Service Production: Studio Arkadena, Ljubljana
Producer: Hana Kovic
DOP: Jure Verovsek
Production Manager: Tina Pungartnik
Production Coordinator: Urska Vardijan
Art Director: Tina Fratnik
Production Designer: Spela Kropusek
Make Up: Alenka Nahtigal
Rabbit Costume: Gregor Lorenci
Casting: Ivona Ljubicic
Gaffer: Robert Oberc
Grip: Jure Jelovcan
Location Managers: Joco Zivc, Dragan Mladenovic, Tina Vojnic
Editor: Anders Meinander
Sound Design: Anders Meinander, Timo Anttila / Humina
Music: Tuomas Kallio
Post Production: Post Control
Colorist: Marko Terävä
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CrackerJackFlash's picture

Creeping on excellent

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

NatsN's picture

so creepy.. with even creepier music..

NatsN
Activity Score 164
Copywriter
Black Hour's picture

Agreed, I hope my kids won't see that kind of ad...
Excellent by the way; actors are really good.

At first I though this would be a funny ad but the bunny was my first hint (I'm kinda slow)

Black Hour
Activity Score 368
hepyeq's picture

Great job

hepyeq
Activity Score 3
Creative Director at turkish airlines |

Imagination is more important than knowledge

andylefty's picture

'Holy fucking fuck'

-me

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
somecopywriter's picture

Freaky, but freaking awesome.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
bate_palmas's picture

Excellent, poignant, terrifying.

They should air this in the UK

bate_palmas
Activity Score 1479
JeffP's picture

Scary bunny

JeffP
Activity Score 810
Marketing Manager at TomTom
chiflete comunic's picture

cheers for that ad!

chiflete comunic
Activity Score 91
Other
abake's picture

I'm not sure about the message... is the idea that people become violent and scary when they drink? It seems to me they're equating alcohol with abuse, which isn't necessarily true.
Still, it's a pretty powerful piece of communication.

abake
Activity Score 1262
RMG Connect Colombia
sacrilegend's picture

I don't think they were going for that at all. But kids do know when their parents are drunk -- and it's scary for them, regardless of how jovial or normal you think you're acting.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

Wow what an ending...

kleenex
Activity Score 58793
Web Designer/Developer
alausa's picture

Powerful insight.

alausa
Activity Score 1420
Creative Director at Noah's Ark
shadesofgrey's picture

Holly fuckballs.....That little kid at the end was so good, it made me sweat a little on the brow! Soopa idea.

shadesofgrey
Activity Score 10
Copywriter at Leo Burnett Sydney
janfagernas's picture

One of my absolute favourite ads of 2012. Great work!

janfagernas
Activity Score 27
Art Director at Is Good Creative
lezy's picture

awsmmmm :)

lezy
Activity Score 377
bellagio255's picture

creepy and emotional :D

bellagio255
Activity Score 20
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