Agency Network: 
September 2012


Film advertisement created by Euro RSCG, Finland for Fragile Childhood, within the category: Public Interest, NGO.

Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Marko Vuorensola
Copywriter: Annu Terho
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Production Company: Sauna@Grilli Films
Executive Producer: Petteri Lehtinen
Director: Mikko Lehtinen
Service Production: Studio Arkadena, Ljubljana
Producer: Hana Kovic
DOP: Jure Verovsek
Production Manager: Tina Pungartnik
Production Coordinator: Urska Vardijan
Art Director: Tina Fratnik
Production Designer: Spela Kropusek
Make Up: Alenka Nahtigal
Rabbit Costume: Gregor Lorenci
Casting: Ivona Ljubicic
Gaffer: Robert Oberc
Grip: Jure Jelovcan
Location Managers: Joco Zivc, Dragan Mladenovic, Tina Vojnic
Editor: Anders Meinander
Sound Design: Anders Meinander, Timo Anttila / Humina
Music: Tuomas Kallio
Post Production: Post Control
Colorist: Marko Terävä
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CrackerJackFlash's picture

Creeping on excellent

Activity Score 19604
Creative Director at CrackerJackFlash |

NatsN's picture

so creepy.. with even creepier music..

Activity Score 164
Black Hour's picture

Agreed, I hope my kids won't see that kind of ad...
Excellent by the way; actors are really good.

At first I though this would be a funny ad but the bunny was my first hint (I'm kinda slow)

Black Hour
Activity Score 368
hepyeq's picture

Great job

Activity Score 3
Creative Director at turkish airlines |

Imagination is more important than knowledge

andylefty's picture

'Holy fucking fuck'


Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
somecopywriter's picture

Freaky, but freaking awesome.

Activity Score 1113
Copywriter at Boomtown
bate_palmas's picture

Excellent, poignant, terrifying.

They should air this in the UK

Activity Score 1479
JeffP's picture

Scary bunny

Activity Score 810
Marketing Manager at TomTom
chiflete comunic's picture

cheers for that ad!

chiflete comunic
Activity Score 91
abake's picture

I'm not sure about the message... is the idea that people become violent and scary when they drink? It seems to me they're equating alcohol with abuse, which isn't necessarily true.
Still, it's a pretty powerful piece of communication.

Activity Score 1262
RMG Connect Colombia
Sacrilegend's picture

I don't think they were going for that at all. But kids do know when their parents are drunk -- and it's scary for them, regardless of how jovial or normal you think you're acting.

Activity Score 3394
kleenex's picture

Wow what an ending...

Activity Score 58791
Web Designer/Developer
alausa's picture

Powerful insight.

Activity Score 1420
Creative Director at Noah's Ark
shadesofgrey's picture

Holly fuckballs.....That little kid at the end was so good, it made me sweat a little on the brow! Soopa idea.

Activity Score 10
Copywriter at Leo Burnett Sydney
janfagernas's picture

One of my absolute favourite ads of 2012. Great work!

Activity Score 27
Art Director at Is Good Creative
lezy's picture

awsmmmm :)

Activity Score 377
bellagio255's picture

creepy and emotional :D

Activity Score 20
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