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Self-esteem

Campaign
Agency Network: 
Published/Aired: 
October 2018

Description

In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness.

Film advertisement created by Camisa 10, Brazil for FQM Farma, within the categories: Health, Pharmaceutical, Public Interest, NGO.

Advertising Agency: Camisa 10, Rio de janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: Bruno Richter, Erica Huebra, Erik Machado
Copywriters: Larissa Coelho, Victor Vicente
Film Director: Dudu Lopes
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