Agency Network: 
February 2019


As a key part of Fox's landmark four-year, multi-platform agreement with Premier Boxing Champions (PBC), Fox is gearing up to broadcast its first Pay-Per-View with a huge fight, featuring the two best pound-for-pound fighters in boxing today: IBF Welterweight Champion Errol Spence Jr. will defend his title against four-division World Champion and current WBC Lightweight Champion Mikey Garcia on March 16th at AT&T Stadium in Dallas, Texas.

To promote the fight, Fox created a cinematic promo spot with agency Wieden+Kennedy New York, showcasing Spence and Garcia as they prepare for one of the biggest fights of their careers. The spot, called "Ring Walk," was directed by Salomon Ligthelm and features the journey, both literally and figuratively, that the boxers are taking to get to the ring.

Film advertisement created by Wieden + Kennedy, United States for Fox Sports, within the category: Media.

Advertising Agency: Wieden+Kennedy, New York, USA
Executive Creative Director: Karl Lieberman
Creative Director: Gary Van Dzura
Art Director: Nathan Wigglesworth
Copywriter: Matt Herman
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Sam Pasquesi
Account Director: Matt Angrisani
Account Executive: Liz Lindberg
Head of Business Affairs: Patrick O'Donoghue
Business Affairs Manager: Lindsey Timko
Business Coordinator: Madeleine Hale
Project Management: Yann Samuels
Production Company: Stink Films
Director: Salomon Ligthelm
Producer (Stink): Alex Friedman
DoP: Shabier Kirchner
Music: Human
Executive Producer (Human): James Wells
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