When it comes to car problems, drivers simply take a technician’s advice with little to no knowledge of the issue or root cause. This approach often leads to a lack of transparency, trust, and understanding. The technician is in a power position and the driver is not armed with information to make an informed decision. When this happens in a low interest category, it fosters mistrust and does not allow for brand loyalty to be built.
Fountain Tire, a leader in tire and automotive service in Canada, wants to change how drivers make decisions about repairs with the launch of their new complimentary Digital Vehicle Report. At Fountain Tire, they just don’t tell you what’s wrong with your car, they show you photographs of your actual car to explain, in great detail, what needs attention now, what doesn’t, and why.
Film advertisement created by FCB, Canada for Fountain Tire, within the categories: Automotive, Professional Services.