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Agency Network: 
Published/Aired: 
February 2010

Also From This Campaign 2

Description

Film advertisement created by The Colony, United States for Foundation for a Smokefree America, within the category: Public Interest, NGO.

Caption

Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America

Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony
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Highest Rated

Mandark's picture

well...she enjoyed her smoke. execution is wrong the idea is not the one they wanted to express.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

sirvan's picture

Egads, guys.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

evanguyen's picture

uhm, not so appealing, but the talents are so pretty!><

evanguyen
Activity Score 20
Copywriter
shahidali's picture

the message for this commercial should have been "don't throw the butt of your cigarette around". its not an anit smoking storyboard. :-(

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

lironslo's picture

nice idea... but not well performed

lironslo
Activity Score 55
Copywriter at Tel Aviv University- cinema studies and MBA
Phil Lestino's picture

The bloke on the street shouldn't have been wearing hairspray.
I agree with shahidali...this is not anti smoking it's anti littering.

Phil Lestino
Activity Score 1684
Schirone's picture

:-D you can see that the actor on the right doesn't even smoke in reaI Iife...this is reaIIy Iame... and anti Iittering....

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

npravn's picture

Finally someone is using a bit of humor in an anti smoking campaign. Nice execution.

npravn
Activity Score 159
Creative Director at Integral A/S
Pqnico's picture

"Smokers are very bad people". From the country who massively spread cigarettes.

Pqnico
Activity Score 3
Brain-Art's picture

It says don't throw your cigarrettes on the street. Doesn't say don't smoke. Not well executed in my opinion

Brain-Art
Activity Score 1101
Graphic Designer
Mandark's picture

well...she enjoyed her smoke. execution is wrong the idea is not the one they wanted to express.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

lucdesaulniers's picture

Lets call a ban for all New York smokers ;-)

lucdesaulniers
Activity Score 1145
jbsellars's picture

This ad makes smoking look so hot and wearing gasoline soaked clothing so NOT. Well done?

jbsellars
Activity Score 75
Web Designer/Developer
adclown's picture

It's worth applauding the fact they used humor in a category that mainly relies on shock tactics, which don't work anyways.

adclown
Activity Score 4
Creative Director
Vinod's picture

no way

Vinod
Activity Score 22
Art Director
michelangelo's picture

layers went haywire. it just simply lost the plot

michelangelo
Activity Score 660
see saw's picture

it dont connect

see saw
Activity Score 9
dheeraj4uuu's picture

Not that much appealing.....

dheeraj4uuu
Activity Score 34
loreen's picture

the message is not clear

loreen
Activity Score 20
loreen's picture

not interesting

loreen
Activity Score 20
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