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Squeeze, Street Smart

Agency Network: 
Published/Aired: 
January 2020

Description

This month, Ford is debuting new advertising to support the launch of its completely reimagined 2020 Ford Escape. The vehicle offers advanced driver assist technology, more leg room and a new hybrid that achieves best-in-class range and MPG. The advertising is based on the platform “Built Street Smart,” and is derived from proprietary data insights that identified behaviors and attitudes most relevant to the vehicle’s target audience, defined as “confident escapists.” These are people who try to balance today’s always-on, chaotic world.

Film advertisement created by BBDO, United States for Ford, within the category: Automotive.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer, BBDO WW: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Global Executive Creative Director: Lauren Connolly
Executive Creative Director: Alex Booker
Executive Creative Director: Philip Sicklinger
Art Director: Kristopher Wixom
Copywriter: Alisa Wixom
Group Executive Producer: Diane Hill
Assistant Content Producer: Reid Pierce
North America Business Lead: Joe DiMeglio
Group Business Director: Angela Kozlowski
Account Director: Terrell Cooper
Account Director: Thomas Heffernan
Associate Director, Data Science & Analytics: Andrew Relstab
Experience Strategy Lead: Chad Haus
Production: Biscuit Filmworks
Director: Rachel McDonald
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Grace Bodie
Editorial: WORK Editorial
Executive Producer: Erica Thompson
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