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Agency Network: 
Published/Aired: 
October 2018

Description

Recently, Ford Performance took a group of average drivers struggling with stress and the juggling act of work and family to the racetrack, where they were partnered with professional stunt drivers, such as Chrystal Hooks.

With her advice and help, these drivers “burned rubber” and their stress away through a racetrack simulation. Accelerating through the straightaway, drifting across the lanes and putting their stress on hold while focusing on the road ahead helped these drivers find a way to smile behind the wheel in a powerful way.

For everyday drivers, preparing to drive in the right mental state as well as in a performance vehicle shows potential for improving a person’s physical and mental health behind the wheel. We are using speed therapy to show how a great vehicle and mindfulness add to a driver’s well-being inside and out.

Film advertisement created by GTB, United States for Ford Performance, within the category: Automotive.

Advertising Agency: GTB, Detroit, USA
Executive Creative Director: Stuart O’Neil
Creative Director: Paul Kelley
Copywriter: Christina Kallery
Agency Producer: Christian Colasuonno
Production Company: The Work
Director: Christopher Gruse
Editorial: Cutters
Edit: Matt Walsh
Photographer: Roy Ritchie
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kleenex's picture

Well the people had fun.

kleenex
Activity Score 56041
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