Natsuko's First Real Hug

Agency Network: 
July 2018


The piece focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents. Following a devastating earthquake in her home country of Japan in 2011, she realized the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them - an unforgettable and incredibly emotional moment now forever ingrained in a simple trip to the beach.

Film advertisement created by GTB, United States for Ford, within the category: Automotive.

Advertising Agency: Global Team Blue, New York, USA
Global Chief Creative Officer: Tito Melega
Exec Creative Director: Matt Soldan
Director of Integrated Production: Sumer Friedrichs
Creative Director: Martin Insua
Creative Director: Ezequiel Soules
Production Company: Chelsea Pictures
Director: Peyton Wilson
President/Executive Producer: Lisa Mehling
Executive Producer: Michel Waxman
Line Producer: Maeliosa Tiernan
Director of Photography: Tami Reiker
Log in to post comments
Kidney's picture

When you can't actually tie the story to the product...?

Activity Score 34
Client Servicing at TBWA
Featured Content

Latest Collections