FORDLiive marks a step change for fleet customers, introducing a world where vehicle health data can be used to predict and schedule maintenance so that vans don’t break down in the first place, keeping them on the road and working.
The service brings together the connected vehicle, the customer, the dealer and Ford to identify, diagnose and quickly resolve any issues that may result in downtime – the third highest cost for running any fleet of vehicles.
Film advertisement created by BBDO, United Kingdom for Ford, within the category: Automotive.
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Creative Director & Writer: Martin Loraine
Agency planner: David Murray, Stephen Wallace
Agency account team: Tom Shattock, Roberto Ghidini, Catherine Stalker, Matt Thomas, Elliot Falconer
Agency producer: Romila Sanassy
Media agency: GTB/Mindshare
Production company: MJZ
Director: Nicolai Fuglsig
Production Co. Producer: Tim Wild
Post-production Company: nineteentwenty
Sound studio: 750mph
Audio Post-production: Sam Ashwell
Digital Design Company: RAPP
Digital & Social Art Director: Will Clark
Digital & Social Copywriter: Ryan Albuino