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Ford Miracles

Agency Network: 
Published/Aired: 
July 2010

Description

Film advertisement created by Ogilvy, Belgium for Ford, within the category: Automotive.

Advertising Agency: Ogilvy Brussels, Belgium
Creative Director: Babak Hosseiny
Art Director: Philip Schiebold
Copywriter: Serge Audino
Director: Brecht Vanhoenacker
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benihana77's picture

It's funny, but it runs a little long. When they presented the mini-cow, I chuckled, but all the explanation after that was unnecessary. Maybe cut two of the three lagniappe bits, and spend more time on the great eco-friendly innovations Ford actually offers. This, of course, assumes that Ford has many (or any) innovations. Maybe they made it long to hide their lacking.

benihana77
Activity Score 86
Graphic Designer |

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Guest's picture

Too bad JWT Detroit can't do anything conceptual like this.

Guest
Temple's picture

the mini cow was a nice idea. the whole weird-russian-borat-accent-presenter we 've seen again and again. How creatives love to reinvent the wheel.

Temple
Activity Score 11341
Creative Director
Guest's picture

Funny little mini cow. Where can I get one?

Guest
Guest's picture

"weird-russian-borat-accent-presenter" spoke absolutely fluent Russian and was very authentic as well as other elements.
I agree, too long.

Guest
Guest's picture

trying real hard this is

Guest
Guest's picture

I like the general idea, but also think the set-up was far too long for the payoff.

Guest
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