Darkest day

Agency Network: 
Published/Aired: 
January 2015

Description

Film advertisement created by Team Detroit, United States for Ford, within the category: Automotive.

Advertising Agency: Team Detroit, USA
Executive Creative Director / Copywriter: Toby Barlow
Creative Director / Art Director: Greg Mills
Copywriter: John Stoll
Producer: Sumer Friedrichs
Executive Producer: Joe Piccirillo / Original
Director: David Wild
Line Producer: Sally Schaffer
Post: Cutters
Editor: Louis Lyne
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Highest Rated

Liviu's picture

not bad

Liviu
Activity Score 4405
halaby87's picture

Could be better

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

kleenex's picture

agreed.

kleenex
Activity Score 58777
Web Designer/Developer
seandscollins1993's picture

In this commercial, Ford is portraying that even the most traditional individuals can adapt to the new electronic car technology. The three individuals driving the Ford are all older and from a simple background, which can be seen by the rural wooden house and common-day items within the house. Ford is trying to show both the ease of adaption to the new electric vehicle while it still fits in with the traditional way of life.
The ad was broadcast, I believe, on the winter solstice, the day with the least amount of sunlight. This shows how that even with a limited supply of energy, the car will still function and run well. Its reliability can also be seen, as it operates in snowy conditions.
Many people have questioned the performance the recent development of electric cars. I believe this ad is trying to convince people that there are no limitations to this vehicle, it will preform exactly the same as any other gas powered car.

seandscollins1993
Activity Score 31

Sean Collins

Liviu's picture

not bad

Liviu
Activity Score 4405
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