I Am Anne

Agency Network: 
April 2019


The movie is an action of the #Eusouanne (#Iamanne) movement, born out of the restlessness and confirmation that Brazil is the country where the largest number of assassinations and aggressions to transsexual people in the world occur, according to the 2008 report by Transgender Europe Institution—TGEU—and Associação Nacional de Travestis e Transsexuais (National Transvestites and Transsexuals Associations)—ANTRA—which makes available in its official homepage an interactive map, also first launched in 2018, that shows where transvestites, transsexual men and women died in the Brazilian territory. The entity institutionally supports the campaign #EusouAnne.

Film advertisement created by Y&R, Brazil for ForceField, within the category: Public Interest, NGO.

Advertising Agency: Young & Rubicam, Brazil
Creation VP: Rafael Pitanguy
Creation Director: Rafael Pitanguy
Writing: Rafael Campello, Moreno Comini, Rafael Bornacina, Rafael Damy
Art Direction: Rafa Oliveira, Renata Antunes
Production: Madre Mia Filmes
Business Direction: Telma dos Reis
Scene Director: Rafa Damy
Assistant Director: Barbara Aranega, Henrique Taipas
Cinematography: Guilerme Muse
Dressing: Kleber Lucin
Makeup: Miriam Kanno
Production Coordinator: Ana Paula Domingues
Production Director: Paula Ortiz
Production: Nathalia Francatto
Post Production Coordinator: Alexandre Fernandes
Post Production Assistance: Gabriel Leça
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