Agency Network: 
June 2009


Film advertisement created by STW Group, Australia for Football Federation Australia, within the category: Recreation, Leisure.

Advertising Agency: STW Group, St Leonards, New South Wales, Australia
Executive Creative Director: Neil Lawrence
Senior Art Director: Adam Whitehead
Head of Broadcast: George Saada
Senior Agency Producer: Claire Davidson
Production Company: Zoom Film & Television, Brisbane, Queensland, Australia
Director: Mark Toia
Producer: Keri Grant
D.O.P: Mark Toia
Post Production Company: Cutting Edge Sydney, New South Wales, Australia
Editer: Drew Thompson
Music: Song Zu
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Guest's picture

Yeah nice work STW....a concepts that's been done about 1,000,000 times already, and 1,000,000 times better.

hero china's picture


hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

Standard execution for a standard proposition. Nicely shot.

Guest's picture

This is a super ad! I liked it (okay, because maybe I'm an Aussie)... I really like the CGI in the end - and how it was made... FFA does put out some nice ads like the new A-league ad.

Guest's picture

hahah the dude at the desk is the ACTUAL aussie prime minister.

and nyzz, thats a bit of a tenuous link. It more:

everartz's picture

such a prolonged TVc that was seen before, i remember the same idea other tvs "dubai tv" but i dont have the link for that, but im pretty sure that its not their fresh idea thou...

Activity Score 7613
Art Director |

| everartz |

CurryJ's picture

I thought it was absolutely beautiful...perhaps because I haven't watched any others like it but beautiful, nevertheless

Activity Score 949
Copywriter |

I think; therefore I am

Guest's picture

This would have been okay if it was 45 sec long. It would have actually been good if it had some sort of funny punch line at the end. For example, the ball gets kicked to brazil and hundreds of people clamor for the ball...or it gets kicked to the US and none of us have any idea what to do with the thing. Otherwise its just long, boring and really, really cheesy.

shahidali's picture

the length of the ad challenged my patience. however, the cut version can select or pick excellent frames which r available in this piece. needs a good editor.

Activity Score 4067
Dhaka, Bangladesh |


Guest's picture

mind blowing

tirthomitro's picture

lacks good editing skills.
as some scenes are just brilliant in comparison to others.
and the route has been taken by NIKE so much that ...

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

harry kewell is best

Grace Bastien's picture

Not very original... reminiscent of the "Kick it to me" campaign among others.
Not very emotive either.... we are talking sport here!
It's about winning and passion and sacrifice, blood, sweat and tears...

But at the end of the day, it did show off some pretty Australian landmarks and scenery.
The PM in the picture was a nice touch... gives the campaign some credibility.
Implies that the sport has the whole countries support.

Grace Bastien
Guest's picture

Shaolin Soccer?

Guest's picture

this is old idea

hidearshake's picture

Tourism ad.

Activity Score 132
Dr_Mudler's picture

Yes, I agree with that.

Activity Score 171

-The Color of Life Depends on You-

Guest's picture

Why is everyone in Australia who doesn't drive a semi truck a parkour ninja?

Guest's picture

Hahaha! I thought the same thing! I think the truck driver was funny.

Despite several previous similar ads, it was still very well shot, and it does show credibility with the prime minister being on there. Just because it's been done doesn't mean it's bad.

alexander_bickov's picture

Eh. so old and long idea

Activity Score 3281
ricklongo's picture

Old idea, yes. But as a football fan, I got the shivers in the end.

It's important to see creativity not as the goal of our profession, but rather as one of several means to achieve the goal. This is a very effective spot to its target, with spotless production and visually beautiful, even if it's not teeming with creativity.

Activity Score 1244
kibongo's picture

Well yes it was done before, but anyway nice commercial for a football fan. I enjoy it watching until the end because of the nice images of Australia, indeed a very beautiful country. I would like to go there and enjoy the world cup. Well done!

Activity Score 116
Art Director
Temple's picture

Ok, there are about 2 hours of footage of balls being kicked in numerous ways in numerous commercials, so this is nothing new. However, hats off to the excellent production values.

Activity Score 11341
Creative Director
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billdakelski's picture

Yawn, I had to fast forward this one

Activity Score 17
Photographer at Bildak
Dr_Mudler's picture

This is such a common ad these days. Bored.

Activity Score 171

-The Color of Life Depends on You-

Eleni1004's picture

Well, I liked the kangaroo :-)

Activity Score 20
xam's picture

too old

Activity Score 51
creative director of Blackarc Ogilvy
Guest's picture

but I like it, people who live in here would have a deeper feeling!

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