Agency Network: 
May 2010


Film advertisement created by Sapient Nitro, United Kingdom for Foot Locker, within the category: Fashion.

Advertising Agency: Sapient Nitro UK
Creative Director: Malcolm Poynton
Agency Producer: Michelle Grainger
Production House: Blink Productions
Director: The Perlorian Brothers
Line Producer: Claire Jones
Director of Photography: Stöps Langensteiner
Post Production: Prime UK
Editor: Michelle Czukar, Panic and Bob, Toronto
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jackmancer2017's picture

Ehm, that was just awkward for me. Doesn't make me go run to Foot locker really, how about you guys?

Guest's picture

ive got about 30 pairs of shoes. i kinda feel this ad :D plus the girl was hot. its all a good ad needs!

Javan Onguru's picture

Same here. Surreal, really. That won't take me to Foot Locker, for sure. But I guess the ad was created for a specific target. Is there a problem of masochists not getting through the doors of FL?

Javan Onguru
Activity Score 9
Copywriter at Moringa Ogilvy
hufflepoff's picture

Insight is good, although twisted.. hehe

Activity Score 430
Art Director at shwing
ACreativeSpirit's picture

true doesn't make me want to run to footlocker, and maybe there is that "will i feel like a perv about to walk into a sex shop" the next time i walk into footlocker. one thing for sure thought it will keep footlocker in my mind when i think sneaker

Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

paumarques's picture

m'agrada l'estil footlocker. ensenya el producte d'una forma transgresora.

Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

Guest's picture

if that girl is waiting for me at footlocker for a spank session I would go for sure, actually you can explote a little bit that kinkyness and use it as a gerrilla or a viral or something at the store

Guest's picture

The only way this TV advirtisement can be improved is to have a good looking black lady belting his bum ......... that would be unforgetable .

adamr's picture

so weird that i kinda like it

Activity Score 98
mosho's picture

this is so gay :S

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

Guest's picture

oh another ad about sex. yay. now it's melded in with every other ad on TV and I won't remember the brand for 5 senconds. was this an ad for beer?

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