Be Kind, Rewind

Agency Network: 
November 2017


A palindrome style video showcasing the two sides of a situation will also be aired on television, theatres and available online. The story is of an unfortunate man on the downward path to insecurity who eventually gets back on track and regains his dignity through the support of the Abbé Pierre Foundation. Every scene has been shot accurately and tells a different story whether you watch it forwards or backwards. The reveal is a positive message that avoids the usual miserable portrayals commonly shown in campaigns about poverty. Titled “Be kind, rewind”, the film will be available on video player with an auto- rewind feature –a key point to illustrate how a sudden fall in life can be positively transformed with the help of a charity’s solidarity.

Film advertisement created by Altmann + Pacreau, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: Altmann + Pacreau, Paris, France
Creative Director: Olivier Altmann
Copywriter: Dimitri Lucas
Art Director: Anthony Lietart
TV Producer: Laurent Dailloux, Jessica Piergiovanni
Agency Management: Edouard Pacreau, Samya Mamoni, Laure Maisonneuve
Director: Romain Chassaing
Production: Solab
Producer: Nicolas Tiry
Sound Production: Kouz
Post-production: Firm
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kleenex's picture

not a bad concept.

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