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Tennis instructor

Campaign
Agency Network: 
Published/Aired: 
May 2011

Also From This Campaign 2

Description

Film advertisement created by JWT, Italy for Fitosonno, within the category: Pharmaceutical.

Advertising Agency: JWT Milan, Italy
Art directors: Flavio Mainoli, Cristiana Boccassini
Copywriters: Paolo Cesano, Bruno Bertelli
Director: Veronica Mengoli
DOP: Max Gatti
Producer: Alain Sanyas
Production Company: Diaviva
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Highest Rated

morse's picture

Yes, if he's sleeping with your wife. ;)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Phillhb's picture

Your tennis coach is a problem? Maybe im too young for this advert

Phillhb
Activity Score 377
morse's picture

Yes, if he's sleeping with your wife. ;)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture

i think his wife has a crush on her tenniscoach. but he is sleeping well anyway.

if this is supposed to be symbolic it's not very clever executed. it's so literal you might understand it literally: his wife has an affair right next to him - which makes him a total wimp.

also not a good punchline. "you can't eliminate your problems"? why not?

Wordnerd
Activity Score 6692
Copywriter
atb2005's picture

The husband has a problem with his wife having an affair with the tennis coach. Alternatively, it could be interpreted as the wife having a problem and the problem is cheating on her husband with the tennis guy. I agree thought that it's confusing.

atb2005
Activity Score 13557
kleenex's picture

different, but still sucks...

kleenex
Activity Score 58793
Web Designer/Developer
AdBuzzer's picture

I like it and the confusion makes it even more intriguing in this case. There are many ways of reading it, but all of them suit the product, so it's OK for me.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

MarioLuigi Bros's picture

Confusa!

MarioLuigi Bros
Activity Score 203
Glut's picture

different approach! nice

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CriticalVoice's picture

I would have liked it better if the husband had an affair with a female tennis instructor and his wife needed sleep.

CriticalVoice
Activity Score 165
velle's picture

good one.

velle
Activity Score 1550
Copywriter
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