Fisherman's Friend Norway wanted to celebrate people who stays true to themselves, and launched a new campaign with the title "BE YOU. BE STRONG". It's all about being inspired by people doing their own thing, not caring about anything else, or other peoples opinion. In the campaign Fisherman's Friend has sourced ambassadors who could represent this mentality, whom they can support and cheer for.
Film advertisement created by Dinamo, Norway for Fisherman's Friend, within the category: Confectionery, Snacks.