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Yoga

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by Carmichael Lynch, United States for FirstEnergy, within the category: Industrial, Agriculture.

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Dave Damman
Group Creative Director: Brock Davis
Copywriter: Nick Nelson
Art Director: Noah Carlstrom
Copywriter: Nick Nelson
Executive Producer: Joe Grundhoefer, Brynn Hausmann, Lisa Keljik
Production House: Babble On
Director: Harold Zwart
Audio Engineer: Andre' Bergeron
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kleenex's picture

I not feeling these ads at all.

kleenex
Activity Score 53304
Web Designer/Developer
stickynotes's picture

I like this one. the rest is really bad.
but the approach is sort of interesting: we only need 8sec to explain how our product helps you and the rest of the media budget
and tv seocnds we just keep the camera rolling. if that was the intention..

stickynotes
Activity Score 1094
Hadrons's picture

but they are wasting energy time & money with this concept... - makes you doubt their abilities & performance.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

I guess one of the main issues getting people to switch their bill provider is the simple fact of those people getting their finger out and actually doing it -- I guess many won't switch even when they know there's a saving to be made. So it would seem a good idea to highlight the quickness and simplicity of switching. Outside of any judgment on 'will it make people switch', I like the idea in these spots; but I'm not sure the idea comes across clearly / blatantly enough...?

Wordfruit
Activity Score 1023
Gime's picture

I know she's supposed to talk very fast, but I nedded headphones to get the message

Gime
Activity Score 31
OldBrown's picture

I've never seen TV spots like these. Someone has guts.

OldBrown
Activity Score 16
Bill Boredom's picture

Canes

Bill Boredom
Activity Score 12
Art Director
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