Agency Network: 
January 2011


Film advertisement created by McCann, Canada for First Calgary Financial, within the category: Finance.


Members are part of everything we do. Even our ads.

Advertising Agency: MacLaren McCann Vancouver, Canada
Creative Director: Hagan Ainsworth
Art Director: Mark Mizgala
Copywriter: Hagan Ainsworth
Directors: Kenan Moran, Wilfred Park
Editor: Ryan Hunt / School
Titles: Common Ground
Audio: Silent Joe
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bquittenton's picture

Those melons looked dangerous, good thing he came prepared.

Activity Score 23
Nude Copy's picture

what should i say. the concept is not that great yet executed in various style..old wine in new bottle

Nude Copy
Activity Score 1054
Copywriter at India
mdb1974's picture

These are terrible. And I LOVE THEM!.

Activity Score 411
Art Director
CrackerJackFlash's picture

Good stuff for a tough category.

Activity Score 19599
Creative Director |

CuriousPencil's picture

Anyone else having trouble with a shirt that says 'Member'? Maybe it's the fact it's slang for penis that worries me, or the fact that banks round my way have customers, not fanclubs, or the fact in some of the vids all you can see most of the time is 'member' and not the client name. That said, it's a cute series that does get across the fact there are a lot of 'normal people' out there...

Activity Score 4225
gwheeler's picture

Not sure I'm buying any such thing as a bank that really gets and cares that people are individuals. But if that's what this client wants to say… that's what they got. Definitely gets through the clutter of other bank advertising, but I dunno… is there research saying people are ready for 'kooky' banks? Don't people want to know there bank is like a grown-up instead of a nutty role-playing trickster?

Still—I like it. Maybe it is the right thing for a bank to say right now.

Activity Score 49
CuriousPencil's picture

Just caught the addition of 'member owned' in one of the other ads. That kind of makes a difference to the sanity of the series. It's not in this one - an oversight?

Activity Score 4225
adchick1's picture

Really. Based on these ads, I wouldn't trust ATB with a penny of my hard-earned cash. They're a bunch of loonies!

Activity Score 6
Marketing Manager
DabeedBanderas's picture

These are all good but this is probably my favorite, nosing out dolphin girl by a umm beak?

Activity Score 12
Rethink Communications
themadcopywriter's picture

Clever! Credit unions are member-owned, so they used members. Wish I'd thought of it.

Activity Score 43
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