The first to make a difference

Agency Network: 
September 2020


On the 4th of July, First Bank launched the #FirstToMakeADifference manifesto spot, starring the well-known Romanian actor Paul Ipate who presents a series of inventions, from automobile to burgers and from jeans to cinematography, that have were embraced by America and taken to the next level by Americans.

Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

Advertising Agency: Cheil Centrade Romania, Bucharest, Romania
Executive Creative Director: Mihai Gongu
Group Creative Director: Roxana Nita
Art Director: Ana Ramona Tanasa
Art Director: Victor Trifan
Copywriter: Alexandru Iliescu
Copywriter: Robert Ghita
AV Director: Monica Garbur
Client Services Director: Carmen Miruță
Group Account Director: Codruța Strat
Sr. Account Manager: Bianca Maria Cauc
Account Executive: Andreea Silvia Predoiu
Director: Hypno
Production Company: Multimedia Est
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