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Unequal pay is unacceptable in the eyes of children. Why do we accept this as adults?

Agency Network: 
Published/Aired: 
March 2018

Description

Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem.

Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older.

The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway.

Film advertisement created by Morgenstern, Norway for Finansforbundet, within the category: Finance.

Advertising Agency: Morgenstern, Oslo, Norway
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Highest Rated

zyazyaveka's picture
zyazyaveka
Activity Score 161
kleenex's picture

Well it is a concept.

kleenex
Activity Score 58797
Web Designer/Developer
zyazyaveka's picture
zyazyaveka
Activity Score 161
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