There's magic in cinema

Agency Network: 
June 2009


Film advertisement created by Saatchi & Saatchi, Mexico for, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi Mexico
Creative Director: Victor Alvarado
Art Director: Victor Alvarado
Copywriter: Fernando Carrera
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Jakarta Jack's picture

really lovely.

Jakarta Jack
KESHAV's picture

not interesting enough

Activity Score 149
Creative Director at rediffusion-yr
kibongo's picture

Well, the Cannes Lions Jury founded it interesting enough. It won Gold in the Film Young Lions Competition.

Activity Score 114
Art Director
Prof's picture


btw, the stop motion era should be over...seriously

Activity Score 1421
Copywriter |

Quite really.

freakart's picture

agree 100%

Activity Score 518
grapphic design / advertising |


Creativity! | Twitter

Guest's picture

it`s not over until `Young & Rubicam Perú` used this technique and proclaimed this as their most creative output that they ever have done - than it`s definitivly over

Guest's picture

I think it matter the way you produce an idea, but the most important thing is the idea, the concept of the idea.
I don't care if it's made with side by side, if the idea is awesome.
I really like this idea, and it's not because of the stop motion and the 24 hours the young creatives had to produce it.

Guest's picture

They had 48 hours actually, that, a cellphone, a laptop and their own brains, thats it. I think this ad is great.

victoralvaradov's picture

All (stop motion included) in 48 hours, 2 creatives under 28 years, with a cell phone.
Gold in Cannes Young Creatives Film Competition

Activity Score 6
Art Director at Saatchi & Saatchi Mexico
alexander_bickov's picture

old stuff

Activity Score 3217
victoralvaradov's picture

What is "old stuff", winning a Gold Lion?

Activity Score 6
Art Director at Saatchi & Saatchi Mexico
Guest's picture

I still like it, hello guys from czech republic, hope to see you next year in cannes :)

victoralvaradov's picture

Hey guys!
How are you?
Send us your ad, I think we never got the chance to see it.

Hope to see you in Cannes 2010 yes!

Activity Score 6
Art Director at Saatchi & Saatchi Mexico
Guest's picture

Brother deja a la gente opinar!!! Esto es un foro para eso.

No todo el mundo está de acuerdo ni con tus ideas, ni con el jurado de cannes, ni con que Fernando Carrera sea Joven creativo .

Guest's picture

Tienes razón:
- La gente no tiene que estar de acuerdo conmigo ni con mis ideas.
- no todo mundo esta de acuerdo con el jurado de Cannes (y con muchos otros).
- Fernando no es joven creativo; es MUY joven (por su edad todavía va a participar el año que entra) y muy creativo (este es su SEGUNDO león).

Es un lastima que los peores comentarios se hagan en nuestro idioma "brother".

Esta es mi opinión.

Guest's picture

vos sos un ladrón de ideas!!! y Fernando un impostor!!!

Guest's picture

Its a fantastic piece of work !!

mpared's picture

fantastic piece of work!!!

Activity Score 558
Planner at Bold Ogilvy and Mather |

Wordnerd's picture

this is love for film. you can feel it. great

Activity Score 6620
WeirdDog's picture

It's magic. Well done guys!

Activity Score 205
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