FIJI Water launches a brand new campaign to promote the latest addition to their portfolio, the FIJI Water Sports Cap bottle. The campaign, created by the Wonderful Agency, features Allyson Felix, the most decorated female Olympian in track and field history, dominating the concrete path and reaching for the Sports Cap bottle to recharge and replenish.
The new FIJI Water Sports Cap campaign kicks off with two TV commercials. Each commercial begins high above Fiji, following a drop of rain that transcends from the clouds as it makes its way down through the pristine environment to showcase the untouched source of the water. The story then transitions with the FIJI Water Sports Cap bottle in action as the athletes hydrate with the new bottle during a physically tough workout.