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Beware the Fee Shark

Agency Network: 
Published/Aired: 
July 2018

Description

Fifth Third Bank leverages Shark Week sponsorship with a fin-tastic mockumentary. The mockumentary focuses on the titular fish that feeds on a strict diet of ATM fees. The film is airing during summer’s must-see week of shark programming on Discovery Channel, the Discovery Go app and Discovery’s Snapchat Show, “Shark Week on Snapchat.”

Film advertisement created by Pereira & O’Dell, United States for Fifth Third Bank, within the category: Finance.

Advertising Agency: Pereira O’Dell, San Francisco, USA
Chief Creative Officer: Robert Lambrechts
Creative Director: Kyle Jones
Design Director: Moses Kelany
Copywriter: Jonathan Carl
Art Directors: Rafaela Teixeira, Hien Le
VP of Production: Jeff Ferro
Senior Producer: Brian Stanley
Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Senior Business Affairs Manager: Diane DeLisa
Business Affairs Manager: Christina Hadly
Group Brand Director: Natalie Nymark
Brand Director: Diana Wolff
Brand Supervisor: Anna Raynor
Brand Manager: Morgan Theis
Director of Public Relations: Molly Parsley
Director of Communication Strategy: Ashley Wells
Associate Director of Communication Strategy: Breanne Brock
Social Strategists: Damara Dikeou, Heather Wargnier
Senior insights / Data Strategist: Emily Kim
Community Managers: Ryan Phillips, Kaitlin Henning
Production Company: World War Seven
Director: Pete Marquis
Producer: Gunnar Clancey
DoP: James Champ
Executive Producer: Pete Thompson
Head of Production:Megan Pfaffenroth
Editorial / Finish: Cosmo Street
Editor: Zachary Winick
Assistant Editor: Jason Overbeck
Flame Artist: Shinya Sato
Post Producer: Kacie Gomez
Executive Producer: Yvette Cobarrubias-Sears
Color: Apache
Colorist: Steven Rodriguez
Sound Design / Mix: One Union
Engineer: Eben Carr
Executive Producer: Vickie Sornslip
Social Content: Barrelhouse Productions
Editor: Mitchell Hunter
Integrated Producer: Josh Diaz
Content Producer: Justine Mar
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