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Hero Hug

Agency Network: 
Published/Aired: 
May 2013

Description

Film advertisement created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas
Art Director: Rafa Oliveira
Accounts: Pablo Arteaga, Cintia Mourao, Daniela Ferreira, Mirelly Rosa
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Highest Rated

abake's picture

Brilliant!

abake
Activity Score 1262
RMG Connect Colombia
Meredith Singh's picture

Cute. Also, it's impressive that they co-ordinated the co-sponsorship.

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

I want one for my car...

kleenex
Activity Score 53160
Web Designer/Developer
talkingisfree's picture

Another simple great idea to change behavior. It reminds me of the band aid app from JWT NY.

talkingisfree
Activity Score 2712
Art Director
certaintly's picture

smart

certaintly
Activity Score 3994
learningcurve's picture

Great idea.

learningcurve
Activity Score 183
sonufrommars's picture

toooo good i like so much good idea

sonufrommars
Activity Score 67
Art Director at india
abake's picture

Brilliant!

abake
Activity Score 1262
RMG Connect Colombia
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