Agency Network: 
May 2013


The New 500L has the biggest glass rooftop in its category. It’s so big that it can fool even the sharpest eyes, confusing a starving eagle when it hunts for its lunch.

Film advertisement created by Leo Burnett, Germany for FIAT, within the category: Automotive.

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Directors: Axel Tischer, Gabriel Mattar
Art Director: Felipe Cury
Copywriter: Rodrigo Linhares
Agency Producer: Gabriele Sanchez-Palacio
Account Supervisor: Kirstin Schmitt
Advertiser's Supervisor: Giuseppe Fiordispina
Account Manager: Allessia Bellini
Production Company: Tony Petersen Film
Producer: Fabian Barz
Director: Zoran Bihac
D.O.P: Felix Leiberg
Lighting: Theo Lustig
Editor: Ilka Risse
Editing Company: First Eight Berlin
Music: Fritz Ratwg / You Guys Music
Sound Design / Arrangement: Hesse Studios
Post Production: Arri Mitte Berlin
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kleenex's picture


Activity Score 58777
Web Designer/Developer
Meredith Singh's picture

Funny idea. Execution not so funny.

Meredith Singh
Activity Score 407
Art Director
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |


alausa's picture

One feature, one spot. Neat!

Activity Score 1420
Creative Director at Noah's Ark
certaintly's picture

i wouldve liked it better if it was more exaggerated and quicker. meaning if they simply showed something crash into the roof top and bounce off dead. and then close with the product.

Activity Score 3984
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