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Temple's picture

Sorry, but spending 55 seconds of an 80 second commercial waiting for a payoff like this, is rather showing an alarming degree of incompetence from the agency, the client or both.

Activity Score 11339
Creative Director
Liviu's picture

what the commercial try to tell? FIAT needs the blue pill to be sexy?

Activity Score 4405
kleenex's picture


Activity Score 58777
Web Designer/Developer
damnson's picture

Oh my lord.

Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Now it's called the new fiat with the blue pill

Activity Score 10512
Other at Health Communications Egypt |


simonreviews's picture

Not bad the concept. Not so good the execution...too long to get to the point.

Activity Score 594
Lanwei's picture

This was far and away one of the most clever ads I've seen in a long time. I thought it was actually quite hilarious - mostly tongue in cheek, with the sexualness implied in a generally tasteful manner. The old man's leopard print robe was a major highlight, and the final montage of the women being 'impressed' by the bigger 500X was definitely grade school humor, but executed in a very amusing fashion. Particularly given the handsome young Italian buck driving the car. This ad took the classic 'Bigger is Better' stereotype and made it into an innuendo laden but highly entertaining and genuinely funny advertisement. As for the aspect of products, the Fiat keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited 500X. Sure, it may be smaller than most crossovers, but it's positively huge by Cinquecento standards.

Activity Score 14


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