How a Beer That Doesn't Exist Fooled Cannes

Agency Network: 
Published/Aired: 
June 2011

Description

Film advertisement created by Santa Clara, Brazil for Festival El Ojo, within the category: Professional Services.

Advertising Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Directors: Thiago Grossi, Ronaldo Tavares, Maso Heck
Copywriters: Raphael Quatrocci, Fernando Campos, Leo Avila, Caio Lekecinskas
Agency Producers: Thieny Prates, Regina Knapp
Production: Corporação Fantástica
Director: Marlon Klug
Audio Producer: Play It Again
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Pseudozombie's picture

WOW! Wow! WOW!

Pseudozombie
Activity Score 46
Copywriter
WaZoo's picture

Must have been hillarious during screening ;D

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

buenapublicidad's picture

amazing!

buenapublicidad
Activity Score 21
ad shark's picture

Great media idea.
Couldn't think of a more direct way to get to the brazilians in Cannes.
9/10

ad shark
Activity Score 186
gadgets's picture

WOW! Just wow! It was amazing laser targeted message!

gadgets
Activity Score 1063
adman85's picture

Media GP?

adman85
Activity Score 23
stickynotes's picture

nice case using one cannes to built up for the other and probably win in '12.
good job!

stickynotes
Activity Score 1094
timesashes's picture

didn't pay full attention the first time.....had to watch it twice. this is so fkin great!

timesashes
Activity Score 77
somecopywriter's picture

Brilliant! Freaking awesome idea, love it.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
mayfourth's picture

What a Brilliant!

mayfourth
Activity Score 8
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