Fernet is a traditional Czech liquor brand, which decided to reposition itself and address broader and younger target group. On this occasion, we have introduced aspirational story of the founder himself - Lionello Stock. Through his character Fernet inspires people to take life into their own hands.
Film advertisement created by Scholz & Friends, Czechia for Fernet Stock, within the category: Alcoholic Drinks.
Creative Director: Miky Karas, Tomas Kopecny
Art Director: Jaroslav Masek, Richard Svarovsky, David Novotny
Copywriter: Helena Jonhston, Viktor Spala
Client Service Director: Barbora Hajkova
Director: John Doe
Production Company: Target Pictures