The Femmes en créa group invites the advertising industry to participate in the Equity Poker Tournament, taking place in Montreal on March 8, the next International Women’s Day. For the occasion, lg2 has created a version of poker in which the King and the Queen have the same value. For this special edition deck, they even share the same card.
Film advertisement created by Lg2, Canada for Femmes en créa, within the category: Public Interest, NGO.
Vice-President, Creative Director / Creative Direction: Luc Du Sault
Creative: Andrée-Anne Hallé, Anthony Verge
Strategic Planning / Account Services: Mireille Côté
Account Services: Félix Blanchet-Levesque
Agency Production: Mélanie Bruneau
Illustration: Anthony Verge
Director: Eva Van den Bulcke
DoP / Photography: Antoine Ryan
Production House / Production: Les Enfants / Céline Ceillier
Sound Studio / Engineering: BLVD / Frédéric Laurier
Editing: Gregory Kauffman
Product Management: Julie Pichette
Image Editing: David Boivin, Marie-Ève Roussy