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Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by BBDO, United Kingdom for FedEx, within the category: Professional Services.

Advertising Agency: AMV BBDO, London, UK
Creative Director: Mike Hannett
Copywriter: Milo Campbell
Art Director: Sonny Adjorjan
Production Company: HLA films
Producers: Anita Sasdy, Charlie Thacker
Photographer: Martin Hill
Photographer: Nadav Kander
Post Production Company: The Mill
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Highest Rated

damnson's picture

Great spot, but a bit too long.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

I want sam of zis peppar sause

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

MEEEE TOO!!!!!!

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

Great spot, but a bit too long.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

VincentA's picture

Hello,
I think this FedEx advertising, for once not focused on big cities delivery but from one out of the world place on an island in the Caribbean to a small village in China and other places around the world, is a really good advertising.
I think that the general concept, explaining clearly that FedEx deliver from everywhere to everywhere, is easy to understand for the spectators. They also try to show the human side of every delivery with hundreds of employees, from all around the world in this advertising.
This commercial makes us understand how good it is to work for FedEx, all around the world, and how friendly they are with each other, and also with the consumers, but still really professional.
I love the music which is used for this ad, one from the Caribbean, the place where the package is from, that takes our mind in another place, in a mysterious but full of life place. Listening to the voice of the man who made the sauce then to the reaction of the people who try the sauce makes it more real; I had the same feeling when I saw that we have the opportunities to see how people from around the round react to the sauce with 32 links of people testing the sauce at the end of the video. These small videos really look like amateur videos send from around the world and make this ad even more authentic.
The last point is the fact that this ad is for the UK market makes it even more exotic and gives a feeling that any delivery is possible.

VincentA
Activity Score 75
Other |

Vincent A., ASU student, Advertising Management

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