As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour" and buy one drink for the price of two in support of their favourite locals.
Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO's intangible cultural heritage of humanity list.
Film advertisement created by Happiness Brussels, Belgium for FedCaf, within the category: Public Interest, NGO.
Executive creative management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative director: Katrien Bottez
Content creative director: Kenny Vermeulen
Creatives: Roxane Schneider, Pieter Claeys
Strategic planner: Wesley Roeland
Account: Arthur Dewachter
Digital PM: Julie Post
Editor: Simon Schuurman
Digital team: Bliss