The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption.
The film aims to drive visibility and reach during the lockdown period to put Battersea and rescue front of mind and support fundraising activity. The content was created by Battersea’s online community and shows a wide variety of ages and breeds, presenting all rescue dogs and cats in a desirable light and bursting with personality.
Film advertisement created by Battersea, United Kingdom for FCB, within the category: Public Interest, NGO.
EVP: Sharon Jiggins
Senior Account Director: Kirsten Barnes
Senior Account Manager: Tom Muitt
CCO: Owen Lee
Associate Creative Director: Jessica Giles
Associate Creative Director: Austin Hamilton
Senior Strategist: Lucie Newlan
Directors: Jessica Giles, Austin Hamilton
Producer: Hanna Davis
Business Affairs: Caio Silva
Production Company: Fuel
Director of Marketing and Communications: Sarah Matthews
Head of Brand: Harriet Lancashire
Marketing Campaigns Manager: Charmaine O’Brien
Media: Manning Gottlieb
Executive Director: Geraldine Ridgway
Client Account Manager: Alice Furlong
Client Account Manager: Leila Amrabadi
Client Assistant: Tanya Nayee