Farmers Insurance joins “Sesame Street’s” 50th anniversary celebration with a new campaign that debuted September 9, which integrates the iconic show’s characters into the world of Farmers “We Know From Experience” initiative. There are three new commercials created by agency of record, RPA, for this special series, two of which feature real-life Farmers claims reenacted with “Sesame Street’s” familiar furry faces. Spots will air on broadcast networks such as NBC and CBS during college football, MLB and NFL games, in-theater and will also be supported digitally with presence on Hulu and Buzzfeed, placed by media agency Zenith. Additionally, there is a large social and digital effort to help drive traffic to a unique “Sesame Street”-themed Farmers landing page where viewers can find videos and behind-the-scenes photos.
Film advertisement created by RPA, United States for Farmers Insurance, within the category: Professional Services.