Don't Miss A Word

Agency Network: 
May 2016


Film advertisement created by Ogilvy, Singapore for Faber-Castell, within the category: Gaming.

Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Director: Richard Copping
Copywriters: Juggi Ramakrishnan, Dan Barrett
Producer: Ali Loveday
Animation: Imaginary Friends Studio
Sound: The Gunnery
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LeGrandOurs's picture

Creatives and Call of duty…

Activity Score 21
Art Director at Paris, JWT
Temple's picture

Not appropriate for a pencil maker. And between us, crappy idea.

Activity Score 11339
Creative Director
stickynotes's picture

uff..... horrible! bad for the brand on so many levels...

Activity Score 1094
morse's picture

Nice video but I don't see how this is good for the brand.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Sure is different.

Activity Score 58777
Web Designer/Developer
andylefty's picture

You're using the word miss.

Miss in a different sense of the word however not relevant to the product.

It seems what you're saying is get every word but highlighters are about selection and the important words.

Wanky ad analysis over.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
alausa's picture

I agree, if the claim was 'don't miss the important words' and such were targeted, this will much more sense.

Activity Score 1420
Creative Director at Noah's Ark
JonnyyRamone's picture

+1 to that, could have shot a specific letter. Adding on, a little draggy too

Activity Score 167
Wee Kim Wee School of Communication and Information
rolo85's picture

30 seconds would have been enough for me.

Activity Score 42
Copywriter at Leo Burnett Guatemala
hellboy's picture

Funny... for 30 seconds.

Activity Score 24
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