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Where's your somewhere?

Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by DDB, Australia for Expedia, within the category: Professional Services.

Advertising Agency: DDB, Sydney, Australia
Chief Creative Officer: Toby Talbot
Creative Partner / Senior Art Director: Noah Regan
Senior Copywriter: Trent Christie
Head of Onscreen Production: Brenden Johnson
TV Producer: Rachel Solomon
Senior Business Director: Lena Dawson
Senior Business Manager: Alex Clark
Senior Graphic Designer: Domenic Bartolo
Production Company: Soma Films
Director: Sean Meehan
Producer: Sam McGarry
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Highest Rated

kleenex's picture

I think waiting to say this was an Expedia ad was the only way to go, but I do think it was that great of an ad overall.

kleenex
Activity Score 58141
Web Designer/Developer
mlbowers's picture

I found this to be an effective ad in its own way. It did a good job keeping me intrigued throughout the entire thing because I wanted to see how all of the people singing were tied together. I also thought it was effective for the advertising company not to reveal the product until the end. I had no clue that tis was an Expedia commercial until the final 10 seconds. The song was a nice touch and fit well with what was being advertised and I liked how the singing switched in between each of the people and was intertwined. I thought this made the ad very relatable to all types of consumers. Many people love to entertain the thought of travel and everyone has places they dream of going to. This ad helped bring those to the forefront and was effective in using an extremely well-known song. All I can say is that I'm ready to travel now too!

mlbowers
Activity Score 22

Marcus Bowers

kleenex's picture

I think waiting to say this was an Expedia ad was the only way to go, but I do think it was that great of an ad overall.

kleenex
Activity Score 58141
Web Designer/Developer
damnson's picture

Nicely shot, but in the end nothing special.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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