Description
Beyond just a festival of lights and sounds, Diwali is also an occasion to spread the light of goodness and gratitude in everyone’s life. A day when even the smallest gestures of kindness and concern turn strangers into friends and outsiders into family by sparking off feelings of bonhomie among one and all. Exide BatMobile, the doorstep battery service from Exide Industries decided to tap into this deep-rooted tradition of rekindling the spirit of togetherness through #TheDiwaliInvite, a heart-warming film of a BatMobile service person visiting a customer on the day of Diwali. Effortlessly igniting a fresh, new conversation around the festival, the film makes us realize that the true way of celebrating Diwali is - with anyone and everyone.
This professional campaign titled '#TheDiwaliInvite' was published in India in November, 2020. It was created for the brand: Exide, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Automotive and Professional Services industries and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: Wunderman Thompson, India
