Agency Network: 
May 2009


Film advertisement created by Ogilvy, South Africa for Exclusive Books, within the category: Retail Services.


There's a club for people who love to read

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Fran Luckin, Bridget Johnson
Art Directors: Ian Broekhuizen, Mike Groenewald
Copywriter: David Krueger
Director: Mike Middleton
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alexander_bickov's picture

Funny idea

Activity Score 3281
dadada's picture

i don't know the brand what's exactly, but it's an excellent idea! very funny and original :)

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Marlus Lau's picture


Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
chris myles's picture

yh I agree with the idea.

chris myles
Activity Score 429
Napier University
raghavendra's picture

by the way, which book was he referring to?
was cares..we got the msg in the end.

Activity Score 232
Punch's picture

Totalmente desaprovechado.

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Gualcor's picture

Entendí el chiste, pero igual necesito leer más...

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

mith85's picture

This would be great -- if I hadn't heard the joke already from Demetri Martin circa 2008.

"The worst time to have a heart attack is during a game of charades. Especially if your teammates are bad guessers. The only worse time would be during a game of Fake Heart Attack."

Activity Score 240
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
mgriff21's picture

This is clever.

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

germanhudders's picture

solid work

Activity Score 336
Copywriter at Droga5
raavigeorgian's picture

hemingway....death in the it

Activity Score 2444
Art Director at New Delhi
shaun1800's picture

Nice, but this concept is based on a joke by comedian Demetri Martin "I think the worst time to have a heart attack is during a game of charades".

Activity Score 293
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