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Agency Network: 
Published/Aired: 
May 2009

Description

Film advertisement created by Ogilvy, South Africa for Exclusive Books, within the category: Retail Services.

Caption

There's a club for people who love to read

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Fran Luckin, Bridget Johnson
Art Directors: Ian Broekhuizen, Mike Groenewald
Copywriter: David Krueger
Director: Mike Middleton
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alexander_bickov's picture

Funny idea

alexander_bickov
Activity Score 3281
dadada's picture

i don't know the brand what's exactly, but it's an excellent idea! very funny and original :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Marlus Lau's picture

Nice.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
chris myles's picture

yh I agree with the idea.

chris myles
Activity Score 429
Napier University
raghavendra's picture

by the way, which book was he referring to?
was cares..we got the msg in the end.

raghavendra
Activity Score 232
Copywriter
Punch's picture

Totalmente desaprovechado.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Gualcor's picture

Entendí el chiste, pero igual necesito leer más...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

mith85's picture

This would be great -- if I hadn't heard the joke already from Demetri Martin circa 2008.

"The worst time to have a heart attack is during a game of charades. Especially if your teammates are bad guessers. The only worse time would be during a game of Fake Heart Attack." http://www.youtube.com/watch?v=CJJExWsJ-f8

mith85
Activity Score 240
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
mgriff21's picture

This is clever.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

germanhudders's picture

solid work

germanhudders
Activity Score 336
Copywriter at Droga5
raavigeorgian's picture

hemingway....death in the afternoon.....love it

raavigeorgian
Activity Score 2444
Art Director at New Delhi
shaun1800's picture

Nice, but this concept is based on a joke by comedian Demetri Martin "I think the worst time to have a heart attack is during a game of charades".

shaun1800
Activity Score 293
Copywriter
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