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Rollerbabies

Agency Network: 
Published/Aired: 
July 2009

Description

Teasers and making of videos: http://www.evianliveyoung.com/babies/

Catherine Clément / Marie-Josée Cadorette

Founder of BETC Euro RSCG and Global Creative Director: Rémi Babinet

Film advertisement created by Euro RSCG, France for Evian, within the category: Non-Alcoholic Drinks.

Advertising Agency: BETC Euro RSCG, France
Agency Account Management: Marielle Durandet / Dominique Verot
Media Strategy Manager: Martine Picard
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Web: BETC 4D
Agency Account Management: Olivier Vigneaux / David Roux
Creative Director: Vincent Vella
Art Director: David Tamayo
Copywriter: Pierre Duquesnoy
Community Management: Alexis Thobellem
TV Producer: Fabrice Brovelli
Music Supervisor: Christophe Caurret
Music: BETC Music
Production Company: Partizan
Director: Michael Gracey
Music & Artist: Rapper’s Delight by Dan the Automator
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Highest Rated

ivan's picture

I really like the overall effect, but I think special effects is poorly done. Feels like 90's. We have much better technology today, but I guess the budget didn't allow for it.

ivan
Activity Score 12
Creative Director at Ads of the World
gon_enelcamino's picture

love it!

gon_enelcamino
Activity Score 838
Underground
diegtf's picture

muy bueno...

diegtf
Activity Score 34
Creative Director
alexander_bickov's picture

Very atractive commercial like Gillete

alexander_bickov
Activity Score 3281
Notorious's picture

THE BEST of recent times :D

Alex, you must be a nut-case to compare this to Gillete $#%&

however, there's something wrong with the animation, the eyes blinkings, also the lights - they look fake :( but i LOVE the modeling and the face mixing, although there are seconds i felt like it's been affected by the bad lights.. and looked terrible

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

TRICKY's picture

this commercial reminds me of this 90's dancing baby only this one's better they're on wheels

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture

I really like the overall effect, but I think special effects is poorly done. Feels like 90's. We have much better technology today, but I guess the budget didn't allow for it.

ivan
Activity Score 12
Creative Director at Ads of the World
Notorious's picture

Ivan, although it is not of my policy to respond to other people's comments but I will have to comment on this one.

It is not the budget, it's the people that love to use old softwares that they got along with and it's the creative directors who still think the Jurassic park movie and X-men 1 and 2 were really great. don't ya think?

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

ivan's picture

I love it when people respond to comments. :)

Maybe you're right. I don't mind the treatment. It's actually cute to have these unnatural frames in the movie. But, if I were the AD or Director I would've tried to do it super realistic.

ivan
Activity Score 12
Creative Director at Ads of the World
Notorious's picture

ok

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Brainsugar's picture

I know the girls who did this film.
This is partly a budget question.
So that they did not use the right software.
I find the lights so wrong! Real baby heads don't fit with their 3D body.

Brainsugar
Activity Score 1631
Copywriter
RiccardoP's picture

I like the gang effect

RiccardoP
Activity Score 20625
Creative Director at Creative Director
Guest's picture

give the team a big applause! bravo~

Guest
Guest's picture

I hate when they put babies in ads like this.... usually all the girls go.. ohhhh, how cute... but I dont see nothing creative in this one, sorry...

Guest
Guest's picture

As a girl I like to answer - I hat it, so damed boring using little kids, always the same ...
And with the rest of your comment, I agree: nothing creative

Guest
Guest's picture

This is the scariest thing I've ever seen (well, of course after bottled water)...

Guest
beingofageoldgrace's picture

scares me to death not even the shitty execution.

the babies on the fence look like alien spawn.

beingofageoldgrace
Activity Score 353
mpared's picture

i love it from the moment i seen it

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

kibongo's picture

So, so badly done... did they had some budget problems to do it right, right?

kibongo
Activity Score 116
Art Director
Guest's picture

The babies kinda give me the creeps. I also don't get the connection to the product. Babies aren't supposed to drink water, it's not healthy for them.

So exactly how they got from "Evian bottled water" to "Babies on Rollerskates" is beyond me. For all I know, they made a rollerbabies clip and just waited for a client to come along.

Guest
Guest's picture

There is no connection, it doesn't matter... it's all about 40 year women suits at Evian feeling all warm and fuzzy about the cute baby dancing okay -oh look it's a baby dancing -that's so cute right!

Guest
rekarlo's picture

I think the Viral has done its job. Millions of hits in its first week and heaps of free Media.

R.E: Execution:

Evian spelt backwards spells "Naive"

naive |nʌɪˌiːv| |nɑːˌiːv| (also naïve) adjective (of a person or action) showing a lack of experience, wisdom, or judgment : or denoting art produced in a straightforward style that deliberately rejects sophisticated artistic techniques and has a bold directness resembling a child's work, typically in bright colors with little or no perspective. DERIVATIVES naively adverb naiveness noun ORIGIN mid 17th cent.: from French naïve, feminine of naïf, from Latin nativus ‘native, natural.’

Thesaurus
naive adjective don't be fooled by the naive manner of speaking innocent, unsophisticated, artless, ingenuous, inexperienced, guileless, unworldly, trusting; gullible, credulous, immature, callow, raw, green, wide-eyed; informal wet behind the ears, born yesterday. See note at gullible . antonym worldly.

rekarlo
Activity Score 18
Art Director at Spare Room
Guest's picture

(Portuguese Brazil) Por favor, qual é o nome da música do vídeo-clípe dos bebês?

(English USA) Please, what is the name of the song in the video-clip of babies?

Please send if possible the name of the song to my e-mail: sandesignproducoes@hotmail.com

Thank you guys!!!

:)

Guest
Guest's picture

Baby's! Baby's on roller skates!!!!!! Marketing genius!! Great bottom line advertising sucking into the market brilliantly - you can just see the female bias running to stores now to buy into this exploitation of an old idea. Who hasn't seen numerous ads exploiting babies...and now another one...no different other than the quality of the post production. The idea is about as fresh as Kurt Cobain. This is regurgitation - it's so 90's it's ridiculous. I cannot believe this has got an 8.5 rating. Just goes to show how warped the minds are that are actually rating / raping the work on this site. What happened to a good idea in advertising? The river of mediocrity burst its banks and everybody is getting wet, even the most creative of people. Is this a true reflection of the declining intellect of our audiences?

Guest
Guest's picture

so cute

Guest
GraphicJ's picture

Loved the commercial, music and of course the real baby heads..... hated the body modeling and lighting.
Maybe used wrong software. I give it 7/10

GraphicJ
Activity Score 51
Graphic Designer
Guest's picture

I loved it!!! I don't care if they used old software or not

Guest
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